I tried to make my stand interactive and colourfully appealing to encourage people to look at my products and chat to me about their weddings (the sweets probably helped!)
As well as the invitation collections I had ceremony 'booklets', table numbers, menus, place names and more. Because these items are generally quite small I felt I needed something larger to let people from a distance know there was something good to look at...hence the use of directional arrows and the almighty personalised peep board! Despite some people being a little hesitant, others were up for getting their photo taken.
During the weekend I ran a competition using a Signature Board idea, again to make it more interactive. This was really successful as you can see below... (left = before the show, middle = after day one, right = after day two).